The Rich Miser

How to Find Great Product Reviews

One of the pillars of living it up for less is to buy quality products that will both last and serve their intended purpose well. Regardless of price, if you buy junk, it will usually not work well and may wear down quickly, forcing you to buy twice and spend more in the long run. As they say in good old England, “penny wise, pound foolish”.

One of the best ways to find good products is via reviews, which are plentiful online. However, there are many problems in this area, such as:

  • Fake reviews, by people or bots that never actually used the product
  • Biased reviews, by the people that make the product or were paid to review it
  • “Clickbait” low-quality reviews (like those “top ten” lists that seem to be everywhere)

There are, nonetheless, several sources of high-quality reviews, which you can consult to find out if nearly anything is trash or treasure. Here are the ones I use the most:

Professional Review Sites

Consumer Reports (CR): This is the gold standard. CR and its corporate parent (Consumers Union) have been around for decades, and are dedicated to reviewing many consumer products (including cars). CR is one of the most technical and systematic reviewers, with dedicated labs that run products through many tests to see how good they are and whether they will hold up with use. It even has a test track for cars.

CR has earned the trust of consumers over the decades, because of its longevity and its reputation as an unbiased, consumer-focused organization. It accepts no advertisements and, as far as I know, derives all of its income from subscription fees and donations.

That brings me to the big drawback. For the most part, CR is a paid service, since it is not ad-supported. Currently, a full digital subscription costs $35 per year, which I think is well worth it.

The Wirecutter and The SweethomeThese formerly independent sites are now owned by The Gray Lady (The New York Times), and focus on electronics (The Wirecutter) and other consumer products (The Sweethome). They test and review all sorts of things, and make recommendations (but do not generally assign a numerical score).

I think that these are good, credible sites. Contrary to Consumer Reports, each review comes as part of an extensive article talking all about the products, as well as alternatives. The sites tend to be a bit less technical than CR, however, in that they don’t seem to lab-test the products. They apparently do in-office testing, but also have reviewers take things home and try them out. Also, they take into account Amazon reviews and interview experts.

They are also less “pure” than CR in that they make their money by recommending things and providing a link to buy them at some online store. If you use the link, they are paid a commission. So, you are mainly relying on their credibility and reputation (which so far is good).

Sometimes, CR and the Wirecutter or Sweethome will review the same products, and come to different conclusions. In that case, it’s best to compare features, price, and whatever else is important to you, and pick what suits you best.

PC Magazine and CNETThese are two independent websites focused on computers and gadgets. They both seem to make their money through advertising, and both have been around for a while and have good reputations. I tend to trust them quite a bit, but, like the Wirecutter and Sweethome, they do take corporate money (but in the form of advertisements), and are therefore not as “pure” as CR. Still, they do have reputations to protect, and have not let me down thus far.

Amateur Review Filters and Analyzers

As most people know, Amazon has reviews in the form of lots of consumer reviews for products. Some are good, some are bad, some are fair, some are unfair. I’ve seen people trash a product because it took a long time to arrive, without regard for its quality.

There’s also the problem of fake reviews, whether it be a seller’s own employees and friends posting rave assessments, purchased reviews, or other trickery. While Amazon reportedly tries to crack down on these practices and weed them out, it’s pretty much common knowledge that some get through.

With Amazon reviews, your best bet is to use a tool like Fakespot to robo-analyze the reviews and weed out fakes. However, even if it worked perfectly, you are still left with a bunch of amateur reviews. I don’t think that’s a bad thing, but, like with juries in a courtroom, you are left with the sum (or average) of the collective wisdom of a group of random people.

I don’t think the result is bad (and I’ve generally been very satisfied with the quality of products I’ve bought after “Fakespotting” them), but it’s good to know what you’re dealing with.

Blog Reviews

Many blogs (including this one) feature reviews. Some are great, some are terrible. Finding out generally requires a little legwork, in terms of reading the reviews and getting to know the blogger. Are the reviews well-written and comprehensive? How detailed are they? Do they make sense?

This is generally a matter of individual judgment, but if the reviews don’t have obvious problems and pass your “smell test”, by all means take them into account.

Random People’s YouTube Reviews

I’ve been pleasantly surprised by this source of reviews. It turns out that there’s plenty of people out there who do quite comprehensive reviews of products and post them on YouTube. While most are not professional reviewers and some suck, there are many who put out some great quality stuff. For expensive products or those that you want to see “in action” before buying, it’s always a good idea to look up a few YouTube reviews.

Summing It Up

Let’s distill this orgy of verbosity into a few rules of thumb:

1. For small purchases, go with Amazon reviews run through Fakespot.

2. If you’re buying something expensive, also look it up on a professional review site or good blog.

3. To round it out, try to look up one or two video reviews, to get a better idea of what you’re buying.

I’m outta here!

Live it up, spend less.
Get notified of new posts by e-mail.

Leave a Reply

Your email address will not be published. Required fields are marked *